Monday, April 15, 2013

The Gothamist has found my precious!

Why Are There Lord Of The Rings -Themed Mock MTA Posters Around The Subways?
Left, via Reddit; right, via Puckworks

Fake MTA posters are a dime a dozen at this point—Y Train signsfree subway rideshipster signs, heck, we've even made our own fake signs before. But this year, one intrepid street artist/prankster has dedicated himself to placing Lord Of The Rings -themed MTA posters around the subway stations (as you can see above).
As fans of all things Tolkien around these parts—from the NY Times corrections to the latest The Hobbitfilms—we were particularly pleased by the incredibly specific signage filled with excerpts from the books and images of some of Tolkien's finest creatures (Mirkwood Spiders, Treebeard, Nazgul). The posters are the work of one William Puck, who has a blog keeping track of each sign as they go up (you can see more of the posters there).
We've reached out to Puck to try to ask him a bit more about his project, especially because there's one part we can't quite figure out: all of the signs direct people to for "travel info, travel tools, widgets, app, and more." While this is likely just mirroring the MTA's "go to" language, there is no address for his own blog, and there really IS a So is it just an oversight, or is Puck secretly working to spread viral marketing for a Polish travel website?

By Ben Yakas in  on April 5, 2013 5:05 PM

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